myREMIT Pays Tribute to Day-To-Day Heroes
MANILA – myREMIT, the remittance arm of ABS-CBN Global Ltd. subsidiary EMoney Plus Inc., continues to pay tribute to day-to-day heroes who sacrifice abroad for their families’ future.
A video tribute “My Dad Left Me and I’m Thankful For It,” produced for myREMIT’s 15th anniversary, tells the story of a man who musters enough strength to leave his young child at a tender age of five, in order to fend for his family’s needs.
“myREMIT goes beyond overseas Filipinos’ remittances as a fulfillment of an obligation but a manifestation of their love. This is the reason why we value each customer, each transaction like they were our own – a part of our own family. Our tagline ‘Iba Magmalasakit ang Kapamilya’ speaks of this commitment,” said Raymund Abog, business unit head for remittance.
The title of the video speaks of how the boy eventually grows up thankful, that his father left because at the end of the day, he realizes that it is the family who stands to benefit from the sacrifice he has made.
Abog said that the video is part of myREMIT’s efforts to show how it values each customer. Each remittance transaction is not just a symbol of how overseas Filipinos treasure their families’ future but how they value each member.
”My Dad Left Me And I’m Thankful For It” was produced by The Filipino Channel’s Marketing Communications team composed of Jay Santiago, Audie Avecilla Riola, Jocelyn Mendiola, Charles Bautista, Jed Segovia, Cristina Verano, Francis Lua, Rowena Lucero, Paz Valera, and Cayla Ursabia under the supervision of Head of Marketing Services Pamela Castillo and Head of Creative Communications Management Roberto Labayen.